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About Us

About Us

OUR STORY

Kim always dreamed of having her own skincare range, and even with years of experience in the New York beauty industry she never found a truly unique, pure and natural ingredient that provided effective results.

Until she moved to the Netherlands for love.

Her partner, a fourth generation tulip farmer, provided a beautiful yet simple ingredient to enrich her skincare concept – his globally renowned award-winning royal tulips.

OUR MISSION

We love healthy skin and fresh blooming flowers, so we combined the two to create field to face skincare. Our clean, safe, wildly effective formulas infused with our breakthrough Proprietary Dutch Tulip Complex from Holland give the skin a coveted, youthful glow while helping to protect our precious environment.

Our Farm

H.M van Haaster was founded in 1905 and has been growing and exporting tulip bulbs ever since. They are one of the top exporters across the globe, even supplying the British Royal Family with their bulbs.

Today, Hein (named after his great-grandfather), along with his brother and cousins, is the fourth generation to continue the family tradition. With one fundamental difference.

This generation will continue to bring joy to millions of people with their royal, award-winning flowers, and also help people look and feel their best through the power of field to face skincare.

Dutch Heritage

Bloomeffects was not only inspired by the beautiful flower fields of the Netherlands, but also by the rich culture and history of the Dutch.

Tulip Mania

Tulips originally came to the Netherlands from Turkey in the 16th century. They were admired for their beauty and many different varieties. In fact, they were admired so much that they created the first major economic bubble in the 17th century. Investors purchased tulips at a maddening pace, pushing their prices to unprecedented levels.

The average price of a single bulb exceeded the annual income of a skilled worker, and many people put their houses up as collateral for the bulbs. Prices then drastically dropped leaving many investors bankrupt. Interest in tulips continued after the economic crash, as the price of tulips returned to a more reasonable level. To this day, tulips remain a national symbol of the Netherlands with farmers in the west continuing to develop new varieties.

The Bloomeffects Tulip

During a special moment at the 2019 Bloomeffects Launch Event, Bloomeffects CEO & Co-Founder, Kim van Haaster, christened the Bloomeffects tulip. The beautiful double purple tulip was bred by the van Haaster family for over 14 years.

It was chosen for the Bloomeffects tulip because of its unique dark purple color and beautiful shape. It is a huge honor for Bloomeffects to join the likes of Dutch King Willem-Alexander and Sir Paul McCartney to have a tulip christened in their name.

The Golden Age of Art

The 17th century was known as the Golden Age. During this time, the Dutch were at the forefront of trade, politics, science and art. As the Netherlands became more prosperous as a nation, the Dutch middle class grew. Along with that growth came a higher demand for art and curated private art collections. Artists like Rembrandt van Rijn and Johannes Vermeer rose in popularity. The production of still life paintings reached its high point during the Golden Age. One of the primary subjects of these still lifes was flowers, in particular, the prized tulips.

Bloomeffects packaging takes inspiration from the Golden Age paintings of tulips. Our tulip mural was hand drawn by Brian Owens in the photo-realistic style of the Dutch paintings.

New Amsterdam

In the 1600s, the Dutch acquired the island of Manhattan from the Native Americans. They began a settlement at the southernmost tip, named New Amsterdam.

In 1664, the English took over New Amsterdam and renamed it New York after the Duke of York. Much of the Dutch heritage from the original colony still remains today. Many of the streets in lower Manhattan still run along their original path.

Much of New York maintains Dutch or Dutch-derived names, such as:

Bowery Lane - Bouwerijlaan, meaning farm street
Broadway - Breede Wegh, which means broad road
Harlem - Haarlem, after the Dutch city
Brookyln - Breukelen, after the Dutch city
Stuyvesant Street - after Peter Stuyvesant, Dutch director-general of New Netherland
Wall Street - after the city wall around New Amsterdam

Bloomeffects calls both Amsterdam and New Amsterdam home. We are proud of our Dutch heritage and our ties to New York City with our headquarters located in Manhattan.

New Amsterdam 40.709N/74 degree W

MEET OUR FOUNDER

Kim van Haaster
Founder / CEO

Kim was born and raised in Australia, and worked extensively in the US beauty industry in New York City. In 2016, Kim met the love of her life - a fourth-generation Dutch Tulip Farmer - on the dancefloor in Ibiza! Little did she know that finding love would also lead her to the breakthrough beauty ingredient she’d been searching for. When Kim moved to the Netherlands, her partner introduced her to his award-winning flowers that would make her dream of having her own skincare line come true.

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