INSTYLE - JANUARY 2023
Founded by Kim van Haaster and her husband in 2019, the AAPI-owned company uses a breakthrough proprietary technology created from the family’s tulip fields in Holland, resulting in a unique local ingredient sourcing story. The brand uses imperfect tulips that might typically be discarded and transforms the flower into hydrating and anti-aging skincare products. There are currently 17 products in the line (we especially love the Tulip Petal Polish), all of which are cruelty-free, fragrance-free, and sulfate-, paraben-, and phthalate-free. The products are beloved because of their effectiveness, but people are also obsessed with the couple’s love story. “POV: You fell for a Dutch tulip farmer in Ibiza, left your corporate beauty job in NYC, moved to the Netherlands, and now own the first tulip-powered skincare company ever, using tulips from your husband’s farm,” van Haaster wrote in one viral post with nearly 5 million views.
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