Bloomeffects was born from Kim’s transformative move to the Netherlands.  With decades of experience in the cosmeceutical industry, Kim was inspired by the Dutch way of living based on balanced lifestyle, seasonal beauty, and embrace of sustainability as well as the EU’s rigorous beauty and agricultural standards. Seeking relief for her eczema-prone skin, Kim was awarded two Dutch government grants in research and discovered the compounds in her family's tulips that could be used in skincare. Bloomeffects was created to harness the botanical power of upcycled tulips from her family farm, embodying a philosophy that is conscious and rooted in nature.