Our Story
Where Dreams Bloom
Married to a fourth-generation Dutch tulip farmer, Kim soon discovered that tulips are much more than just beautiful flowers.
With her background as a beauty executive, their shared passion for tulips and her curiosity about powerful, natural ingredients a deeper exploration was sparked, ultimately inspiring the creation of innovative, conscious beauty skincare.
This newfound knowledge, along with two Dutch government grants for research, uncovered the powerful benefits of tulips. What began as a convergence of different passions—science, nature, and sustainability—soon grew into something much bigger. That seed of an idea eventually blossomed into Bloomeffects.
MEET KIM VAN HAASTER - FOUNDER & CEO
Our Founder
Kim van Haaster identifies as Chinese/Vietnamese, born and raised in Melbourne, Australia. She lived and worked in New York climbing the corporate ladder.
With decades of experience in the cosmeceutical industry across multiple categories including color cosmetics, fragrance, haircare and of course skincare.
Her passion for clean and efficacious skincare that is suitable for sensitive skin comes from her personal struggles with her eczema and allergies. As well as navigating her skincare regimen through 2 pregnancies.
Kim always dreamed of having her own skincare range, and even with years of experience in the New York beauty industry, she never found a truly unique, pure, and natural ingredient that provided effective results…until she moved to the Netherlands for love!