In an in-depth interview on the Glossy Beauty Podcast, Bloomeffects founder and CEO Kim van Haaster discusses the brand's seven-year journey from founding in 2019...

Bloomeffects, the field-to-formula skincare brand built on upcycled Dutch tulip science, launched in 750 Ulta Beauty stores in February 2026, marking the culmination of a...

The Black Tulip Regenerative Brightening Serum by Bloomeffects was named an ELLE Future of Beauty 2025 award winner, recognising it as one of the most...

INSTYLE - JANUARY 2023 Founded by Kim van Haaster and her husband in 2019, the AAPI-owned company uses a breakthrough proprietary technology created from the...

GLAMOUR - DECEMBER 2022 Los tulipanes son, definitivamente, una de las flores más hermosas del mundo. Son exóticas, lujosas, misteriosas y se mantienen radiantes y...

BYRDIE- DECEMBER 2022 Here at Byrdie, we pore over makeup products every year. Over the past 12 months, many of us either returned to our...

BUSTLE- NOVEMBER 2022 "Get you a scrub that does it all: This polish contains AHAs, enzymes, and tulip extract, and can be used on your...

FORBES- NOVEMBER 2022 Feel that chill in the air coming on? So does your skin. That’s why it’s time to upgrade your skincare routine to...

We’ve talked about how much we love ice rollers. They feel great year round, after a particularly toasty workout, or if you’re feeling a bit puffy...