22 women-owned beauty brands you’ll wish you knew about sooner

CNN - April 2022

Whether it’s discovering more Black-owned fashion brands, exploring different Asian-owned brands for your everyday essentials or opting for gifts from BIPOC-owned businesses, supporting businesses owned by those part of historically marginalized communities is one of the easiest ways to champion these communities and the individuals who comprise them. Plus, it’s a great way to discover fantastic products.

We also heard from the founders and CEOs on how their identity as a woman has impacted or influenced their success — from prioritizing a community of support and empathy to redefining standards of beauty that are inextricably linked to white supremacy and patriarchal ideals.

Bloomeffects CEO & Founder Kim van Haaster

"Bloomeffects was born out of equal parts love story and scientific breakthrough," shares founder Kim van Haaster. She recalls launching her brand the same year she was pregnant with her daughter, and seeing the world and her brand through a new lens — one that had her questioning what kind of world she wanted to create for her daughter.

Today, people around the world love Bloomeffects’ award-winning beauty products for how clean, sustainable and effective they are. And personally, the Tulip Tint Lip & Cheek Balm is everything you need for those naturally flushed, glowing-from-within, no-makeup makeup days.

“From a product standpoint, many of our products were actually developed out of necessity during my pregnancy — like our Tulip Nectar Skin Repair Body Balm,” van Haaster explains. “As a woman, it was even more important during that time to create safe products that really worked and were enjoyable to use.”

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