Shop Our Top 8 Favorite New Face Cleansers

Shop Our Top 8 Favorite New Face Cleansers

DUJOUR - Febuary 2020

The latest skincare brand to come from the Dutch is Bloomeffects, and their cleansing jelly is incredible. The Dutch Proprietory Tulip Complex helps to hydrate skin and purify. Formulated with no parabens, sulfates, or phthalates, this product includes only the best ingredients for your skin. Plus, the packaging comes from recycled materials.

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2026 Glossy Podcast Press Ulta Beauty

Bloomeffects Founder Kim van Haaster's 7-Year Journey to Ulta

In an in-depth interview on the Glossy Beauty Podcast, Bloomeffects founder and CEO Kim van Haaster discusses the brand's seven-year journey from founding in 2019...

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2026 Forbes Press Ulta Beauty

Dutch Tulip-Powered Skincare Brand Bloomeffects Enters Ulta and a New Era

Bloomeffects, the field-to-formula skincare brand built on upcycled Dutch tulip science, launched in 750 Ulta Beauty stores in February 2026, marking the culmination of a...

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