The 10 Absolute Best October 2022 Beauty Launches

BUSTLE- NOVEMBER 2022

"Get you a scrub that does it all: This polish contains AHAs, enzymes, and tulip extract, and can be used on your scalp, face, and body. Mix it with water to experience the light-as-air-foam that happens to smell divine." — Rachel Lapidos, senior beauty & lifestyle editor

Press

2026 Glossy Podcast Press Ulta Beauty

Bloomeffects Founder Kim van Haaster's 7-Year Journey to Ulta

In an in-depth interview on the Glossy Beauty Podcast, Bloomeffects founder and CEO Kim van Haaster discusses the brand's seven-year journey from founding in 2019...

2026 Forbes Press Ulta Beauty

Dutch Tulip-Powered Skincare Brand Bloomeffects Enters Ulta and a New Era

Bloomeffects, the field-to-formula skincare brand built on upcycled Dutch tulip science, launched in 750 Ulta Beauty stores in February 2026, marking the culmination of a...