Our Ethos
A Fresh Perspective
We developed our own definition of Conscious Beauty
Clean Beauty is largely unregulated in the beauty industry, leaving it up to each brand to determine and define what it means to be clean.
Which is why we developed our own definition.
At Bloomeffects, we believe in Conscious Beauty - to us this means ethically-sourced, cruelty free, and created with care for your skin and the environment.
Like everything in life, balance is key. All natural isn’t always the best for you or the environment. Equally, synthetic is not always toxic. We take the best that science and nature has to offer, prioritising efficacy, environment and ethics.
Consciously Formulated
Our formulations are 'clean' meaning we adhere to the Credo Clean Standard in clean beauty.
Transparency is important to us, which is why we have partnered with ClearForMe to provide equality of information pertaining to our ingredients. All Palm Oil derived ingredients use RSPO Certified sources while our mica is ethically sourced and does not use child labor.
All our products and ingredients adhere to the EU animal testing ban and are Leaping Bunny certified - cruelty free. Almost all of our products are vegan. Visit our FAQ page for more information.
We consciously and carefully formulate with globally leading laboratories.
Our Efficacy:
Our formulas are award-winning and backed by third party Consumer Perception Studies and Before & Afters. We formulate with proven ingredients at active levels backed by in vitro and in vivo studies.
Our Testing:
product safety is of utmost importance to us. Our products go through a variety of raw material and final product testing including, heavy metals, preservative efficacy, irritation potential RIPT, ocular safety, and more.
Our Stance On Fragrance:
We formulate with sensitive skin in mind and our skincare is proudly always fragrance free. Using the botanical benefits, did you know that the tulip is one of the only natural fragrance free flowers?
Sustainably Packaged
Our packaging is primarily made from glass. Where plastic is used we use a minimum of 50% PCR or feature our PICEA tubes upcycled from sawdust. Our cartons are FSC certified, recycled, soy ink printed and 100% recyclable. Never single use products and/or packaging.
