When Kim, a seasoned beauty industry executive, was traveling through Europe on vacation, she didn't expect to find both love and the inspiration for an award-winning skincare line.

But that’s exactly what happened when she met her now-husband, Hein, a fourth-generation tulip farmer from the world-renowned Dutch tulip fields. Together, their unique backgrounds blossomed into something extraordinary: Bloomeffects Skincare - the world’s first beauty brand to upcycle tulips. Kim, driven by her passion for clean beauty and sustainability, joined forces with Hein to unlock the powerful skin-nourishing properties of tulips.

The Power of the Dutch Tulip Complex

After being awarded two government grants in research and years of development, the Proprietary Dutch Tulip Complex was born - a game-changing discovery that’s redefining what "natural" skincare can do. The Bloomeffects Proprietary Dutch Tulip Complex is at the heart of every product, delivering hydration, antioxidants, and skin-renewing nutrients directly from nature. Upcycled sustainably from Hein’s 120-year-old tulip fields, this complex works to brighten, nourish, and restore the skin barrier, providing lasting hydration and a radiant glow.