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Press

Press
Coveteur - May 2020

Nowhere to Go? Explore Skin Care from Around the Globe

Close your eyes and imagine a field in Holland. What do you see? My guess is an array of colorful tulips, the Netherlands national (natural) treasure. Bloomeffects is the first brand to distill the flowers’ antioxidant properties into skin-care products, and their Royal Tulip Nectar is a must-have ointment-to-serum hydrator that nourishes your skin’s barrier.

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Press
REFINERY29 - October 2019

Can Tulips Really Give You Softer Skin?

When was the last time you looked into the hydrating, healing (read: magical) properties of the tulip? Probably never, but it’s time to reconsider the flower as the industry’s best-kept secret vis-à-vis clean beauty. As the first brand to incorporate tulips into its products, Bloomeffects is leading a wave of natural-beauty purveyors that have introduced a new emphasis on everything floral.

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