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REFINERY29 - October 2019

Can Tulips Really Give You Softer Skin?

When was the last time you looked into the hydrating, healing (read: magical) properties of the tulip? Probably never, but it’s time to reconsider the flower as the industry’s best-kept secret vis-à-vis clean beauty. As the first brand to incorporate tulips into its products, Bloomeffects is leading a wave of natural-beauty purveyors that have introduced a new emphasis on everything floral.

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Press
Marie Claire - October 2019

Tulip Is the New Natural Beauty Ingredient—That Works

The Aussie was Kim van Haaster, and she and van Haaster have since become a couple. In 2017, when they moved in together in Amsterdam, Jensen was developing a new beauty line, and her beau suggested she consider his family’s famous flowers as a potential ingredient. She initially brushed off the idea. “It was too perfect,” she says. “Like, what are the chances? They’re beautiful! Colorful! No one has used them in beauty products yet.

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Press
REFINERY - August 2019

Tulip Extract Is The Skin-Care Ingredient You're Missing

“Tulips are globally one of the top favorite flowers, but it’s one of the only flowers that hasn’t been diversified into a different category or even industry,” she says, referring to the popularity of rose, CBD, jasmine, and other natural ingredients in the skin-care world. “We were on a mission to find out what’s in a tulip, and whether we can make something beautiful and good for the skin.”

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