In May 2019, beauty editors from Marie Claire, Elle, Allure and Refinery29, along with top tier influencers, landed in Amsterdam. They were there to experience the Dutch tulip fields in full bloom and to be introduced to Bloomeffects for the first time. 

The Inaugural Amsterdam Event was packed with all things Dutch… including a canal boat ride and VIP access to Keukenhof gardens, brunch in the breathtaking tulip fields, and of course, running through rows of red, yellow, and white tulips. The event was a celebratory introduction to Bloomeffects, the first skincare brand to harness the botanical power of Dutch tulips prior to the official Fall launch. 

We are heartbroken that we aren’t able to have an event in the tulip fields this year, so we are bringing the tulip fields to you virtually as much as possible. 

Check out the below video for a look at last year’s event. And we hope to see you in the tulip fields again next year!

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Today is Kings Day in the Netherlands and what better way to celebrate the beautiful country than to throw it back to our Amsterdam event last year! Here is a throwback to this time last year when we invited all of our friends from around the world to our home in the Netherlands to celebrate the tulip season and share a sneak peak of what we were launching in the fall (@bloomeffects of course!). 🌷 The Inaugural Amsterdam Event was packed with all things Dutch… including a canal boat ride and VIP access to Keukenhof gardens, brunch in the breathtaking tulip fields, and of course, running through rows of red, yellow, and white tulips in our own, privately owed, tulip fields. Although we weren't able to hold our event in the tulip fields this year, we have vowed to bring as much joy from the tulips fields to you all as possible. There are many things to be grateful for right now, and the beauty of tulips is definitely one of them! We hope you enjoy our favorite moments from our event last year and hope to see some of you joining in next year. Thank you to our friends of the brand, our team and amazing vendors for the support during the event - we can't wait for round 2! 👯‍♂️ @jbailly @jenn_edit @katiejaynebecker @catquinn @mimielashiry @clairerose @colormecourtney @by.iris.sophia @tusharnesenior @diipakhosla @waikeiofficial @colormeparis @xthuyle @deleuropeams @clusiustulipvodka @denhamthejeanmaker @consuelo.edeling.photography @nicktsindos @vormproductions @nadjimtsouli @rutgermflowers

A post shared by Bloomeffects (@bloomeffects) on Apr 27, 2020 at 9:08am PDT